About Midas
We are a leading food and beverage operator committed to delivering authentic culinary experiences across Oman through our diverse portfolio of brands and unwavering dedication to excellence.
We build and operate your favorite Omani eateries
Midas Trading is Oman's only F&B company operating its own restaurant formats while simultaneously running franchise programmes—operator and investor under one structure.
Our Mission
Be recognized as the preferred company delivering the most authentic variety of cuisines across different regions, ensuring every dish reflects the rich heritage and unique flavors that each culture has to offer. We pride ourselves on providing not just food, but a complete culinary experience that tantalizes the taste buds and brings people together.
2009
10+
Locations
Established in
Our CEO
Midas LLC was founded in 2009 by Mr. Rashid Al-Hosni pioneered by his lifelong passion for food and culinary innovation. Born and raised in Oman, Mr. Rashid has spent nearly two decades traveling the globe to bring back world-class inspirations, transforming them into thriving local Omani eateries. Under his visionary leadership, the company has built a legacy in F&B operations across Oman, successfully building and operating over ten distinct F&B brands. His clever approach to business dynamics has completely redefined Oman's hospitality landscape.
At the heart of Mr. Rashid’s success is a commitment to loyalty, quality control, and refined customer service—principles that serve as the foundation for every Midas brand. As a proud equal opportunity employer, he has championed diversity and equality, creating many employment opportunities for young professionals of various nationalities.
Through his mentorship and dedication to nurturing talent, Mr. Ali has not only elevated industry standards but has also fueled the dreams of the next generation of hospitality leaders. May God bless him as he continues to drive Midas Trading toward a brighter future.
Built from operations up
Midas LLC started by running restaurants in Muscat—not by acquiring them on paper. Every format we operate, from QSR to fast-casual to to-go, was tested in real GCC market conditions before it was offered to any partner.
That sequence matters. Brands like Italiano and Dr. Burger carry operational data—real locations, real service volumes, real margin structures—that most holding companies cannot show at the table.
Our mission is straightforward: acquire or build concepts that work in this market, prove them at scale, then replicate them with partners who benefit from everything we have already learned.
Streamlining F&B Operations since 2009
Brand Management
Operations Support
Quality Assurance
Franchise Development
Standards enforced across every format and every location—so the fifteenth site performs to the same spec as the first, regardless of which partner operates it.
QSR, fast-casual, and to-go service models run with standardised SOPs developed across multiple locations—not adapted from a manual written elsewhere.
End-to-end franchise infrastructure: territory mapping, partner selection, onboarding, and ongoing compliance—built for GCC market realities.
Positioning, identity, and market fit—managed centrally so each concept competes on its own terms without cannibalising the portfolio.